Wednesday night I was invited by Adidas UK to attend the launch of the new Ultra Boost. It was a 10k night run constructed as a labyrinth, we were divided into three teams all running different routes marked by glow in the dark arrows and using a compass on...

NEW Monki shop at Frederiksberg Centret. Date: 26 March, Opening time: 10 am Where: Frederiksberg Centret, (Falkoner allé 21-23, 2000 Frederiksberg, DK) 20% discount all day! Dress: Monki, sneakers: Adidas, bag: My My Copenhagen.  Photo by Daniel Bruno Grandl 

Last weekend I was in Paris, running a half-marathon, hanging with my sister, visiting showrooms and meeting up with bloggers for Preadly. The weather was sunny and nice during the race day. I ran with my two new friends from RunDemCrew. The finish time wasn’t a goal for us. The purpose...

“Tell me about your outfit, what you are wearing?  – I’m wearing pants from Zara, coat and bag from Whyred and sneakers from Adidas.” Carolinesmode.com

  As you already know, I had the pleasure of taking part in the Adidas Ultra Boost pre-launch in NYC a month ago.  At the press event, I got the chance to interview the people behind the shoe (within the categories of brand, design and tech). Here is...