ULTRA BOOST

Today, I flew to NYC with Adidas running. I am here to take part in a big international press event for their new running shoe Ultra Boost! I have already tried the shoes at home, and I’m really excited to learn more about the new boost-technique, design and vision! I’m traveling alongside a Danish journalist, Ditlev Fejerskov, from the Danish men’s magazine Euroman, and we will both interview Adidas spokespersons and meet some of the Adidas sponsored athletes.